Privacy Policy

Scope

Retailfena is operated by ZILEAN INTERNATIONAL TRADE LIMITED. This Privacy Policy explains how we collect, use, retain, and disclose personal information when you visit retailfena.com, browse products, place an order, contact customer service, or otherwise interact with our online store.

This policy describes our practices and the information that may be processed through the store and its service providers. The information processed in a particular interaction depends on the services and technologies being used, your choices, and applicable law.

Personal Information We Collect

When you place an order or contact us, we may collect information you provide, such as your name, email address, telephone number, billing and shipping addresses, order details, product selections, payment status, and messages or documents you submit to customer service.

Payment details are handled through the payment method and provider presented during checkout. Payment providers may process payment credentials and transaction information under their own privacy terms. We receive information needed to confirm and administer orders and payments; we do not represent that we store full payment card credentials.

When you use the website, technical information may be collected by the store or its service providers. This may include your IP address, browser and device characteristics, operating system, language and regional settings, approximate location derived from an IP address, access times, referring pages, cookie identifiers, and diagnostic information.

Depending on the technologies in use, we may also process information about your interactions with the store, including pages and products viewed, searches, links clicked, shopping cart activity, checkout interactions, purchases, and responses to promotional content.

Sources of Information

We collect information directly from you when you place an order, contact us, submit a return or refund request, or otherwise provide information through the store.

Information may also be collected automatically through the website, including through server logs, cookies, pixels, scripts, APIs, and similar technologies, subject to the technologies enabled and your applicable privacy choices.

We may receive information from service providers that help operate the store, process payments, prevent fraud, deliver orders, provide customer support, or measure website and advertising performance. Where permitted by law, we may also receive relevant information from advertising partners.

How We Use Information

We use personal information to operate the online store, process and fulfill orders, confirm payments, arrange shipping, provide tracking where available, manage returns and refunds, and respond to customer questions.

We may use information to maintain and improve the website, remember settings, diagnose technical issues, protect the store, detect and investigate suspected fraud, maintain business records, resolve disputes, and comply with applicable legal requirements.

Where permitted by law and consistent with your privacy choices, information may be used to understand product interest, measure advertising effectiveness, attribute purchases to advertising campaigns, improve marketing activities, and deliver or personalize advertising.

We may send promotional messages where permitted by law and where required permissions have been obtained. You may unsubscribe from promotional emails using the instructions in the email. We may continue to send transactional messages about orders, payments, delivery, returns, or important service matters.

Legal Grounds

The legal basis for processing depends on the purpose and applicable law. Processing may be necessary to perform a contract or fulfill a request, comply with a legal obligation, protect legitimate business interests such as security and fraud prevention, or respond to legal claims.

Where applicable law requires consent for non-essential cookies, advertising technologies, or another processing activity, we will request consent before that processing begins. You may withdraw consent through the available preference controls or by contacting us. Withdrawal does not affect processing carried out lawfully before withdrawal.

Simply visiting or continuing to browse the website does not, by itself, mean that you have consented to optional advertising tracking.

Cookies and Similar Technologies

The website and its service providers may use cookies and similar technologies for essential store functions, preferences, analytics, security, and advertising measurement. These technologies may include cookies, pixels, tags, scripts, APIs, and similar tools.

Essential technologies may support the shopping cart, checkout, security, and session functions. Preference technologies may remember settings. Analytics technologies may help measure site performance and product interactions. Advertising technologies may help measure campaigns, attribute conversions, and support relevant advertising.

Where required by law, non-essential advertising technologies should not collect or use information before the necessary consent is obtained. The cookie or privacy preference controls should describe the technologies actually active on the website and allow you to change or withdraw applicable choices. Browser cookie settings may control some cookies, but they may not disable every form of data collection or sharing.

AppLovin Advertising and Data Sharing

Retailfena uses AppLovin Corporation (“AppLovin”) as an advertising partner for advertising delivery, measurement, attribution, analytics, and advertising service improvement. Depending on the integration active on the website, AppLovin technologies may include a pixel, cookies, an API, a script, or similar tools. The specific technologies in use should be identified in the website’s consent notice and preference controls.

When an applicable AppLovin integration is active, information may be collected from or made available through the website to AppLovin. Depending on the integration, permissions, and your privacy choices, this information may include IP addresses and approximate location; browser, operating system, device characteristics, and online identifiers; user IDs; pages and products viewed; searches; products considered or added to a cart; checkout and purchase events; purchase history; advertising impressions, clicks, and interactions; conversion information; and email addresses, telephone numbers, country codes, or postal codes when provided through the relevant integration and permitted by law.

AppLovin may use this information to deliver or personalize advertisements, measure campaign performance, attribute purchases and other conversions, analyze interactions with advertisements and merchant websites, optimize advertising, and maintain and improve its advertising services. AppLovin may process or disclose information under its own privacy policy and applicable arrangements and laws.

For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy/.

If AppLovin collects information associated with your email address or telephone number through its e-commerce advertising services, you may submit an access or deletion request through AppLovin’s Privacy Rights Request Portal. Requests about information held by Retailfena may be sent to service@retailfena.com.

Where consent is required, the website must present a clear notice before the relevant AppLovin technology processes information. The notice must identify AppLovin and the technologies actually deployed, record and respect your choice, and pass relevant consent signals where required. This Privacy Policy does not replace those technical controls.

How We Share Information

We may disclose relevant information to Shopify and other providers that host, maintain, or support the online store; payment providers that process transactions; shipping carriers and logistics providers that deliver orders; and customer support, security, analytics, or fraud-prevention providers that help operate the business.

Where advertising technologies are active and permitted, certain browsing, device, shopping, advertising interaction, and conversion information may be shared with or collected by advertising partners, including AppLovin, for the purposes described in this policy.

Some advertising-related disclosures may be considered a sale, sharing, or targeted advertising under privacy laws even when no direct payment is made for the information. Where required, we provide applicable notices, consent choices, and opt-out mechanisms.

We may also disclose information when you direct us to do so, when necessary to fulfill a transaction, in connection with a business transfer, or when disclosure is reasonably necessary to comply with law, respond to lawful process, protect the store or its users, investigate suspected fraud, or establish or defend legal claims.

Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including operating the store, maintaining order and accounting records, responding to customer requests, complying with legal requirements, preventing fraud, and resolving disputes.

The retention period depends on the type and sensitivity of the information, the purpose for which it was collected, the duration of the customer relationship, applicable recordkeeping requirements, and whether the information is needed for a legal claim or investigation. Technical, analytics, and advertising information may also be retained under the settings and policies of the relevant providers.

When information is no longer needed, we take reasonable steps to delete, anonymize, or securely dispose of it, subject to applicable law and legitimate recordkeeping needs.

International Transfers

Retailfena is based in Hong Kong, and its service providers or business partners may process information in other countries or regions. As a result, personal information may be transferred to or accessed from jurisdictions with different data protection laws.

Where applicable law requires safeguards for an international transfer, we will use appropriate legally recognized protections for that transfer.

Security

We use reasonable technical, organizational, and administrative measures designed to protect personal information against unauthorized access, accidental loss, misuse, alteration, or disclosure. No website, internet transmission, or electronic storage system can be guaranteed to be completely secure.

Privacy Rights and Requests

Depending on your location and applicable law, you may have the right to request access to, correction of, or deletion of personal information; receive a portable copy; withdraw consent; object to or restrict certain processing; or opt out of sale, sharing, or targeted advertising.

To make a request, email service@retailfena.com with the subject “Privacy Rights Request” and describe the request. We may ask for information reasonably necessary to verify your identity or locate relevant records. You may also use an authorized agent where applicable law permits; we may request proof of authorization and may need to verify your identity directly.

Where required by law and supported by the store’s configuration, we will recognize applicable opt-out preference signals, including Global Privacy Control. Cookie settings alone may not control all data sharing. We will not discriminate against you for exercising rights protected by applicable law.

Children’s Privacy

The store is intended for a general audience and is not directed to children. We do not knowingly collect personal information from children in violation of applicable law. We do not knowingly use AppLovin services in connection with children or provide children’s data to AppLovin.

If you believe a child has provided personal information to us, contact service@retailfena.com so we can review the matter and take appropriate steps.

Third-Party Services

The store may link to or use third-party services, including payment providers, shipping carriers, analytics providers, and advertising partners. Those services may collect information under their own privacy notices and terms. We do not control the independent privacy practices of third parties.

Contact

For questions or requests about this Privacy Policy or our handling of personal information, contact service@retailfena.com.

ZILEAN INTERNATIONAL TRADE LIMITED

FLAT H, 45/F, TOWER 10, DISCOVERY PARK, PHASE 3, 398 CASTLE PEAK ROAD, TSUEN WAN, HONG KONG